You’ve got your engine running and you’re ready to get out there and find some professional speaking engagements. The only problem is that you haven’t got a clue as to where you can find jobs!

One of the first steps as you launch your professional speaking career is to get good at what you do. You’ll find that you’ll need to speak for free. Gain experience and build your client database. In doing so, you’ll be able to go after higher paying jobs as you can demonstrate your professionalism, credibility as a speaker and your ability to draw large crowds.

- There are a number of places that hire professional speakers and many of them are in your neighborhoods. Places like universities, colleges, your local Toastmasters organization, speaker bureaus, non-profit organizations, businesses, and libraries are just a few of the places that have a need for professional speakers. Make contacts with people in these organizations and offer your services.

- You can also do an online search for the keyword term “calls for speakers” or “speakers wanted”. You’ll obtain a listing of organizations and meetings that are requesting professional speakers.

- Search speaker’s forums for paid jobs. While this place does not have a lot of paid jobs, you might be able to find one that suits your niche.

- Review conference schedules of various associations related to your topic. Many associations hold annual conferences and they will post a call for speakers. This call will be placed about 6 - 8 months in advance of the speaking engagement.

- Work as a trainer with training companies. Places like Fred Pryor hires contract speakers for many different topics. This is a paid job that requires travel and often times, a hectic schedule, but the flip side is that paid speakers can make over $75,000 annually.

- Research the NTPA (National Trade and Professional Associations) Directory. You can purchase it for about $150. Issued in February each year, it gives you the information you’ll need to begin making contacts in the association market.

- Research the meeting planner’s directory. The Directory of Association Meeting Planners costs $550 and is available every March in a CD format. There is another directory called the Directory of Corporate Meeting Planners. This second directory costs approximately $450 and is available every March in a hard copy format.

- Network with peers and potential clients in your industry. Word of mouth referrals are by far the most popular way that meeting planners find speakers for their events. With that in mind, it’ll definitely be worth your time to network!

These are places where you can find jobs, however, you will need to also put together a promotional kit. Start with a simple letter and build your promotional kit up. You’ll also have to develop a marketing strategy to build and maintain a potential client listing. Using this listing, you can use direct mail or make phone calls to promote yourself as a professional speaker for hire. Now that you know where to look, you’ll be able to start going after speaking engagements and gaining experience!

People think that you have to have all this skill and talent to become a professional speaker, however, there are other important factors that determine your success. Technically, you can say and do all the right things. You can have the right information and present it in an organized format, but your true success will be found in your ability to connect with your audience rather than presenting a speech well. People don’t care how much you know until they know how much you care!

Here are your real tools that you’ll need to have that will spur you on to success! Making a mistake at the podium doesn’t mean failure. Your biggest mistake is not reaching your audience with the message you have!

1. Your attitude speaks through and through. Why are you presenting this information? Are you here because it’s a job requirement or a way to make money? The attitude you take concerning the material you present will show through in your presentation.

2. Your passion communicates more than you’ll ever say! Passion brings a professional speaker’s material to life for their audience. Your audience will know if you are passionate about what you’re speaking about or not. Moreover, they will need to draw on your passion to move them into taking action.

3. Your ability to empathize with the needs and wants of your audience will make you a success! You must have an ability to respond in a split second to the needs of your audience. In order to do this, you have to start interacting with your audience to get a feel for where their hearts and minds are concerning your message. You’ll have to think quickly on your feet and be able to adjust your message and you’ll have to become sensitive to “feeling” out your audience.

4. Your ability to make your message easy to understand and implement will help you reach more people! The easier your solution is, the easier it will be for your audience to take the action you’re recommending in your presentation.

5. Your physical energy communicates the passion and life in your message. Excitement is contagious. So is monotony. You’ve got to get your audience excited about what you’ll be presenting. This requires having the physical energy to rev up your audience as you speak excitedly, move about the room excitedly and present your material in an exciting manner.

6. You must love in order to become a success. This is the heart and soul of true charisma. A general love for what you do, the topics you speak on and the people you’re speaking to are needed elements to your speaking career. This love will pass on even when you are talking about the latest theory in quantum mechanics!

These little talked about characteristics will be the true foundation of your success! More than technical skill, these soft skills are the real tools you’ll need to get bigger paid speaking jobs. These tools are the elements that will draw your audience to you. If you take the time to work on building these skills, your success will be inevitable.

Unless you’re already a celebrity, you’ll have to work through building your professional speaking career from the ground up. This does mean work, but if the topics you plan to be speaking on are your passion, this will not be a chore to do! Also, depending upon how fast you are able to build connections and establish your reputation as a speaker will determine how fast you pass through this phase of career building.

The first phase of building your career is filled with getting the word out that you are available for hire as a professional speaker. You’ll also gain experience as you speak for free. Yes, that’s right - free. Your goal is build a database of clients and testimonials concerning your work before you hit the big time. One resource stated that you should plan on speaking for free for at least 200 hundred times to build a successful reputation and foundation of experience. The reason for all of this is that many speaker bureaus and meeting planners want speakers with experience and an established reputation in the field they’re in. As of now, you are working on creating your future success!

Here are some things you can do as you begin your professional speaking career.

1) List the topics you can speak on. Join a social network like LinkedIn (known as the social network for professionals) or forum and list those topics there.

2) Write some articles on these topics and post them on the free article websites. You can also post articles on your own website and add them to social bookmark sites. Whoever reads your article will see your bio at the bottom of each article and you’ll promote yourself as a speaker for these topics!

3) Get as many free speaking engagements as possible. Check with your local library or the Chamber of Commerce. Get feedback from your free speaking engagements and start compiling a list of these.

4) Take a professional picture of yourself. People want to feel connected to you and personalizing your website by adding your picture to it is just one of the ways. Additionally, you’ll need a professional photo for your portfolio

5) If you’re an expert in a trade, write articles for your industry’s trade publications. Sometimes these publications will ask for a short (1-2 sentence bio) where you can list “professional speaker” as part of your career listing. One benefit is that you can also get paid writing.

6) Get online and create a blog or website about the topics that you cover. Utilize social networking to build relationships with potential clients as well as peers in your industry. Promote yourself as a professional speaker and a thought leader in your industry.

7) Add a tagline to your email signature. Whoever gets your emails will see that you are a professional speaker for hire.

Research the industry for pay rates and start developing a fee schedule for your speaking engagements. We mentioned earlier that you should expect to speak for free, however, speaking for free could easily turn into a paying job for you. What would you charge?

9) Create a demo video of a speaking event you’ve done. You can use clips from several of your speaking jobs (including the free ones).
During this first phase, you’re basically building your professional speaking portfolio. You’ll need this portfolio to go after higher paying jobs with speaker bureaus and meeting planners. You’re already working towards your future success!

One of the best features of having a career in professional speaking is that you can benefit from multiple streams of income. You don’t only have to rely on your paid public speaking career to bring in the cash. You can sell other products and services. You can work other areas that require using professional speakers. The key is to leverage your skills and talent to produce an ongoing stream of income that can withstand the drought seasons in your public speaking career.

1. Sell your knowledge via books and articles. You can self-publish for maximum profit or you can seek out a publisher and get paid royalties. Your articles can be highly sought after by trade publications especially if you are a well-noted person in the industry.

2. Sell your knowledge via a training system package. Create a training system using CDs, DVDs, a training manual and any other parts that you’ll need. Package the system and sell it for a profit.

3. Get sponsored by a company. Get other companies to sponsor your speaking fee for being mentioned in your presentation. Sort of like advertising, this partnerships has ongoing, long-term benefits for every speaker that makes use of them.

4. Get paid as a speaker. As simplistic as this sounds, at some point in your career, you’ve got to get out and make an attempt to get higher paying gigs. Don’t lose the “free” aspect of your career because they do go a long way. The more famous you get, doing good Samaritan efforts such as speaking for free make great news items for press releases.

5. Get paid as a speaker through speaker bureaus. Speaker bureaus help to connect speaker with meeting planners. Get listed with these bureaus to help promote your professional speaking career.

6. Get paid for the use of your “voice”. Do voice overs or recorded speeches or advertisements as a source of income.

7. Get paid for telephone seminars. Many people are doing live webinars or telephone seminars in their businesses. Make contacts with people in the businesses that do them. It’s the same thing as doing a speech except that it’s on the telephone.

8. Get paid by creating a paying podcast. Podcasting is a new form of media that is quickly gaining popularity. Podcasting is like hosting your own speech online in an MP3 file so your audience can listen over and over again.

9. Work for training companies. Companies like Fred Pryor can be great interim sources of income that help you gain confidence as a speaker.

10. Get paid via your website. Add complementary affiliate programs as well as Google AdSense to your website or blog.

All of these sources of income represent ways to spread the word about your professional marketing career. Additionally, they also can represent ways that bring in income when your career isn’t where you want it to be. You can start adding these sources one by one to your revenue stream. You’ll see first hand the benefits that each one has as well as what works for your business and what doesn’t.

Having a smoothly flowing presentation relies on having successful transitions as you proceed from point to point. Even your transitions do need some level of planning. As your audience processes the information you present in their minds, jerky transitions become hard to follow and comprehend. You could potentially lose your audience in a transition without even realizing it and by the time they catch up to you, they’ll have missed 2/3 of the next point you’re trying to make. Here are some examples you can easily implement into your presentation to make it a success!

- Use bridge words or phrases. These are words like “finally”, “however”, “in addition”, “moreover” and “meanwhile”. This bridge helps your audience to stay connected with your message. These words or phrases represent linkages between the points you make.

- Use the same word or idea twice. You can say, “A similar idea is that…” or “this is what people see… this is what people think…”.

- Ask a question. Engage your audience and emphasize the points you are trying to make. “Was there ever a time when…” “How many of you…”

- Refer back to information previously stated in your presentation. “Remember when I told you earlier…”

- Review the points you’ll be making or the point you’ve made. Itemize them one by one. You can say, “There are 5 important concepts to know…”

- Use a visual. Use a prop to finalize your point or even introduce the next point you are going to make. Insert a humorous cartoon or image for your audience to focus on.

- Use a pause. Give your audience a moment to think about what you just said. You can also introduce a dramatic pause for evoking emotions.

- Use physical movement or a change in the tone of your voice. Walk to different parts of the stage. Use different gestures or postures to emphasize what you mean. Change your tone of voice as you are speaking.

- Use testimonials or a personal story. Let your audience know what other people are saying about what you’re talking about. Make your points more relatable by telling your audience how you or someone else handled the issue or problem.

One of the most common mistakes that professional speakers make is that they don’t use transitions in their presentation. You could potentially lose your audience because they aren’t processing your information as quickly as you want them to. Another common mistake is that the transitions used are too short. Transitions are processing times for your audience. It gives them a chance to catch up to where you are at in delivering your message. The last most common mistake made with using transitions are that the same transition is used over and over again in a presentation. Vary your transitions and your presentation become more interesting.

While only representing a small portion of your presentation, transitions are powerful tools you can use to keep your audience tuned in to what you have to say. If you’re not seeing the success you’d like to see with your audience, consider working on improving your transitions.